Wholesale Produce Pricing

Know what your
crop is worth, before
you quote it.

AGEYE Market Intelligence turns the USDA's terminal-market reports into a pricing desk built for growers — real wholesale prices in ten markets, updated every trading day, down to the variety.

Live · USDA terminal reports
Today
Lettuce · Boston terminal
$0.00/lb ▲ 1.4% on the week
Half of this week's sales: $2.84–$3.39
Best market this week — Boston

340,000+ USDA price records 10 terminal markets 64 crop varieties, priced separately Updated every trading day

The walkthrough

From report to right price, in four moves.

Market Intelligence
TodayPricingMarketsInsights
Lettuce Spinach Arugula Mushrooms Basil Mint Thyme Parsley
Variety All White Cremini Oyster Enoki Shiitake
All mushrooms, blended
$6.11 /lb
One number across six varieties — nobody's price
Variety-level Enoki · Detroit terminal
$19.41 /lb
This week's actual wholesale sales
Who pays what — farm to shelf
Mushrooms · 10 lb cartons · this week
At the farm$1.64 /lb USDA
Selling to a distributor$2.10 /lb est.
Wholesale market$2.80 /lb USDA
Direct to restaurants$3.55 /lb est.
Direct to shoppers$4.90 /lb est.
On the store shelf$6.94 /lb USDA
Measured from USDA reports Estimated from typical markups — and labeled
Check a quote
Mushrooms · wholesale channel
Your asking price
$2.55
Sold as
10 lb cartonsPer lb
Channel
Selling to a distributor
This week's range
YOU
$2.00$2.80 median$3.60
Fair price · low end

Half of this week's sales fell between $2.42 and $3.18 /lb.

Where to sell
Lettuce · this week · markets with an honest $/lb
Best this week — Boston · $4.62 /lb
LA — no $/lb Chicago Detroit Atlanta Columbia Miami Baltimore Philadelphia New York Boston You
Los Angeles quoted only unweighable packs this week — excluded, not guessed.

That's the whole loop — from report to right price.

Try this with your crop
The data

Built on the market's own numbers.

Every price in the app is a real sale from the USDA's Terminal Market reports — not a survey, not a model. And when a pack size can't be converted to an honest per-pound price, the app says so instead of guessing.

It's descriptive, not a black box: AGEYE shows the range this week's sales actually fell in — normalized across crop, variety, pack, and market — and where your quote sits inside it. Nothing is predicted, and nothing is invented.

0+
USDA price records
0
Terminal markets, coast to coast
0
Crop varieties, each priced on its own
5×
Updates a week, every trading day
The rest of the desk

Everything a price decision leans on.

Shock Radar

Spot sudden price moves

The weeks that aren't normal, flagged before you price into them. Judged against each crop's own history — never a generic threshold.

Organic
Conv.
Organic premium

See what organic really earns

Measured package-for-package against the same conventional pack — never an assumed markup.

Sell-window planner

Pick your selling window

Seasonality that tells you when to sell, not just how much. See each crop's strong months before you commit a planting.

LettuceEnokiBasilSpinachArugula
Compare crops

Decide what to grow next

Up to six crops and varieties side by side on one chart — the fastest answer to "should I grow more of this?"

$0.47 /plant
Per-plant pricing

Price by the plant, not the carton

For growers who think in towers and plants. Pack weights convert honestly — and crops with no plant basis say so.

Wholesale priceThe price distributors paid at the terminal market this week.
Plain language

Understand every number

Every figure explains itself in plain words — tap any term for the definition. The jargon stays in the footnotes.

Questions

Straight answers.

What data does AGEYE Market Intelligence use?

Every price comes from USDA Agricultural Marketing Service Terminal Market reports — actual reported wholesale sales at ten US terminal markets, not a survey or a model. The app refreshes on every trading day.

Which crops and markets does it cover?

Seventeen crops — leafy greens such as lettuce, spinach and arugula, herbs including basil, mint, thyme, parsley, chives, oregano and tarragon, and mushrooms — each tracked down to the individual variety. The markets are Boston, New York, Philadelphia, Baltimore, Atlanta, Columbia, Miami, Chicago, Detroit and Los Angeles.

Does it predict future prices?

No. It is descriptive, not predictive. It shows the range this week's sales actually fell in — normalised across crop, variety, pack size and market — and where your quote sits inside that range. Nothing is forecast and nothing is invented.

Why does it track variety rather than just the crop?

Because a blended crop average is nobody's price. Measured across ten markets, prices inside a single crop vary by roughly five times: enoki mushrooms and white button mushrooms are both "mushrooms", but quoting the blend is 46–77% low for specialty types and 18% high for white.

What happens when a pack size cannot be converted to a price per pound?

The app says so rather than guessing. Some packs — bunched cartons, counts, crates — carry no honest weight, so no per-pound figure can be derived from them. Those listings are excluded and the reason is stated on screen instead of a fabricated number being shown.

Do I need to install anything?

No. It runs in a browser and you sign in with a phone number. There is nothing to install and nothing to configure.

Part of the AGEYE platform

The intelligence layer for all agriculture.

AGEYE builds the foundational intelligence platform for agriculture — starting in controlled-environment farming, where every variable can be measured. Market Intelligence is the last link in that chain: everything upstream helps you grow the crop, and this tells you what it's worth the day it's ready to sell.

From the sensor in the grow room to the price on the invoice — one platform, built by AGEYE Technologies.

Explore the AGEYE platform

Price your next sale with the market in front of you.

Sign in with your phone. Nothing to install, nothing to configure.

Price your next crop