Market Prices
What the market is actually paying today.
Live USDA terminal-market pricing, wired into the margin on every batch you harvest.
Most farms measure margin against two stale numbers: a cost figure typed into a spreadsheet in January, and a price they remember charging last year. The gap between those numbers and reality is where the business quietly stops working.
The platform pulls live terminal-market pricing from the USDA — the daily wholesale prices reported out of the major terminal markets — for the crops you actually grow. It is the reference the produce industry already runs on. The difference is that it sits in the platform, next to your cost, rather than in a PDF somebody has to go and find.
That is the other half of the margin. Harvest Manager computes what a batch cost to grow; Market Prices says what it was worth on the day it came out of the room. Put the two together and every batch carries a real number instead of a feeling.
Questions
The things people actually ask.
Where does the pricing come from?
The USDA terminal-market reports — the daily wholesale prices published out of the major terminal markets. It is public, industry-standard data. What the platform does is bring it in and put it next to what the batch cost you.
Is this telling us what to charge?
No. It is a benchmark, not a price list. What you can charge depends on your customers and your contracts. What the terminal market pays is the honest reference for whether the batch was worth growing at all.
What if our crop is not in the USDA reports?
Then it is not benchmarked, and the platform says so rather than substituting something that looks close. Cost per pound is computed either way — it never depended on a market price existing.
See Market Prices on a real farm.
We'll walk an order all the way through to its margin — on live farm data, not a slide.